PATH TO SUCCESS
After we apprenticed in this factory, we learned a lot of thing in the working process, people, laws, document, negotiation and shipping process. We got a great experience in that place. People in the factory are mostly older than us but they are friendly and kind. And every department that we went to learn a working process was very systematic. Every process will be linked together even it is just a small department such as housemaid or security guard. Everything is important to make the factory move forward. We had seen a way or technique that they produce those jewelry, it must be meticulous and very careful to not make those jewelry get damage. However, their work is serious every day but they are still looking enjoy and have a good relationship with the other co-workers, and they work very tiny error work. We were very impressive human management of this factory. But its path to success might quite rough. Many years ago, we acknowledged about the global economy has slowed down since 2010. It has affected the sale of many products and including Luxury goods as well. It can tell that Georg Jensen had been affected by this economic crisis as well. During that time, the company tried to get through from this crisis by adjusting its finance, its marketing and also Merger & Acquisition of the company, to make the shops and its factory survive. So, we think that the path to success of this factory is most from inside the company.
The employee management in the company must be great first due to employees are the important thing is to make the various jewelry most beautiful and exquisite. The company must create a good image for the employees to enhance customers' reliability and public people by creating a strong relationship between colleagues and creating the identity of the company.
People Development Group (PDG) which is a group of human resource management of Thailand Management Association: TMA has studied the leading organizations in Thailand that have been successful in human resource management and found that those organizations have different human resource management strategies, divided into 7 groups, comparable to 7 colors of a rainbow. Each color band will convey the meaning of the representative of the organization with the distinctive and unique characteristics in each of the following areas:
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Innovation Organization: Outstanding organizational management model in promoting the development of knowledge and skills for employees continuously, consistently, able to create a learning organization and encourage employees to develop and improve work that leads to continuing creating innovative works that benefit the organization.
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Creative Organization: The organizational management model and the personal development process starting from encouraging creativity, where creativity is involved in every sector of the organization, from people, technology, processes, by understanding the culture, business practices, concepts of customer needs In order to design and develop new work styles that meet the needs of customers in a creative manner.
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Social responsibility Organization: An organization which has social responsibility, taking into account the impact of the organization's operations on customers, communities, society and the environment by incorporating the management of corporate culture Including the development of organizations that give importance to the development and instill in the organization's social consciousness to all employees in order to create sustainable quality work along with showing responsibility to the community society And the environment With the goal to grow the organization together with the community and society sustainably.
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Service Excellence Organization: An organization that understands different and diverse cultures, learns the fundamentals and needs of service recipients, can foster every employee in the organization to realize the service mind, impressing customers and enhancing the service level to international standards in order to create differentiation and service beyond expectations, which is a competitive advantage point towards driving the organization.
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Joyful Organization: An organization that cares about the balance between work, happiness and growth of personnel in the organization can create a work environment that encourages employees to demonstrate their potential and ability to provide opportunities to comment, act and improve work processes by making the organization develop rapidly, the staff will feel proud that they are the resources that have value and ready to be committed to the organization to the fullest.
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Engagement Organization: An outstanding organization in recruiting and retaining good people to stay with the organization for a long time, enabling employees to be committed to the organization to the fullest, resulting in a competitive advantage caused by employees with Knowledge, ability to cope with business operations under the competitive situation and competition for qualified personnel (Talent war) that is happening under the current fast and violent change current.
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Competitive Organization: An organization that can prepare employees to be ready, flexible and ready to change in order to cope with the pressure and competition under various circumstances until being able to make a difference from competitors in order to support the operation of differentiating strategy appropriate.
Georg Jensen (Thailand) Ltd. tend to be Joyful Organization due to there are a lot of policy that focuses on caring for most employees, such as opening music while operating, activities to build relationships between employees in the factory, various sports fields, 3-month bonus, year-end awards, year-end gifts, traditional parties(new year and Song Kran festival) etc. All of these encourage employees to have more encouragement in their work, including giving chances to the employees to solve problems on their own to express a commitment to work and being a part of the factory, no matter where they are in the position.
There a lot of human resource management strategy and it can be used at all departments which depend on its process and employees' personalities. All employees of each department can work more grateful if the manager or head understand the real human resource management method and apply it correctly. These will make the company stronger and survive in any problem or crisis, just care about your people and customers will get the best products from your people.
And what will the company do next to move forward? The best choice for us in this company is Customer loyalty. It is a critical thing for all companies that they must be keeping the customers to buy their products as long as they can and buy just only their products if they could. Georg Jensen succeeds to make a Customer loyalty. You can see it that there are shops located in many countries especially countries that have a high power of buying viz Hong Kong, New Zealand, Japan, Singapore, Taiwan, USA etc. The company could expand its shops more than the past even the revenue went down but it still has a lot of old customers who always choose this brand. The way the company maintains its customers is promoting its products. Originally, the company focuses on the production of exquisite silver and gold jewelry and tableware. The customers love its identity and exquisite. So, the company focuses on selling the identity and exquisite of the products and mixing with innovation style, to tell people that Georg Jensen brand is a high-end luxury and innovation goods. It makes the customers feel the luxury, elegance and high value when they use them. It can be called Branding Strategy that the company gradually builds it up. Including, creating a great service to their customers from walking in the shop, product introduction and giving critical information until after sell service. It makes a very good relationship with the customers and increases sales of the company in a long term.
