HISTORY
Georg Jensen A/S is a manufacturer of gold, silver, platinum, and diamond jewelry, watches, cutlery, and hollowware, as well as design items for home and office customers. The headquarters are located in Søndre Fasanvej 7, 2000 Frederiksberg, Denmark. Georg Arthur Jensen was a Danish silversmith and a founder of Georg Jensen and built in Copenhagen, Denmark in 1904(114 years ago (1904-04-19)). His artistic talents were briefly focused on sculpture.Jensen exhibited his works at several major foreign exhibitions and quickly built a reputation as an outstanding and highly original silversmith. So then He moved to a larger workshop in 1912 and acquired his first factory building in 1919. His firm grew rapidly, expanding throughout Europe and opening branches in London and New York City and its reputation was speared to Asia continent such as Japan, China and Taiwan. By 1935 the firm had branches all over the world and carried more than 3,000 patterns in open stock.
Georg Arthur Jensen
In 2012, Georg Jensen was merged by large multinational investor “Investcorp” with a value of 140 million US dollars or 70% of the whole company by David Chu held chief executive officer and Co-Chairman. The purpose was to stimulate the sale of the company in luxury market especially in China. Due to the world economic had been slow down since 2010 and its public debt problem in Europe was still no certainty, It affected to distribution of luxury goods. The company must adjusted its finance and marketing strategies. Therefore, merger & acquisition was a critical business model which make the company survive and forward to its goal.
After the retardation of the economic world in 2012, Georg Jensen has embraced an ambitious and innovative strategy that is delivering profitable growth and strengthening the brand’s position in the offline retail and wholesale channels, while also devoting significant resources to develop the brand’s onlines presence. In 2015, the company has appointed a new CEO, that is Ms. Eva-Lotta Sjöstedt. She is a leadership across diverse cultures including Japan, China, Europe and the US, with an extensive understanding of the end customer. Experience with implementing digital transformations. Driving growth and delivering high preforming results in privately owned, private equity and publicly listed companies. Global brands from IKEA to Georg Jensen span from mid-market to luxury. Successful in building brand strategies and fostering professional and profitable relationships while maintaining trust(globalfemaleleaders.com). After that, from 2017 to the present, Georg Jensen was administered by a new chief executive officer that is Francesco Pesci. His breadth of experience across similar businesses will help the company’s accelerate and sustainable growth agenda.
David Chu (CEO in 2012-2014)
Francesco Pesci (CEO in 2017-present)
Eva-Lotta Sjöstedt (CEO in 2015-2016)
At the present time, Georg Jensen has retail stores more than 100 of stores with its employees more than 1,200 people. There are a production base which is located in Chiang Mai(Thailand), Copenhagen(Denmark) and Hjørring(Denmark). In 1998, Georg Jensen located its production base in Chiang Mai(Thailand) with a registered capital of 50 million baht by focusing on precious stones and precious metals production under Standard Quality Management System frame ISO 9001 with 600 employees. The finished goods are exported both to Europe and Asia(shops) side include Denmark(headquarter), Taiwan, China, Japan and Australia by using multinational shipping companies include UPS, Fedex, and TNT etc.
Georg Jensen Headquarter
Georg Jensen (Thailand) Ltd.